We work with you to make tomorrow work.

Hi

21st
century
mindset

Why we are here

Bye bye nostalgia. Bring on the fresh ideas.

We are moir.
Studio for sustainable brand consulting, design and innovation.

We are a purpose-driven collective of strategists, creatives and experts from diverse backgrounds – united by one goal: to create future-ready strategies and bold ideas that cut through the noise, build relevance and strengthen your resilience.

By combining systems thinking with focused creativity and sustainable action, we support you with strategy-led creative business solutions that focus on true value – for your audiences, your people and your business. Empowering your organization to grow – because you lead change, not just adapt to it.

People, planet, profit. To move us all forward.

What we do

Brand

We embed sustain­ability in your identity and turn your brand into a power­ful steering tool – for leader­ship within, visibility out­ward, and guidance for ever­yone walking along­side you.

  • Brand Strategy
  • Brand Identity
  • Brand transformation
  • Employer Branding
  • Brand Experiences
  • Communication Strategy
  • Marketing Communication
  • Product Storytelling

Business

Together, we integrate sustain­ability as a strategic advantage at the core of your business – creating clarity on where you stand, how you create value, and how to evolve it for the long term.

  • Product Positioning
  • Value Proposition Design
  • Messaging Frameworks
  • Sustainability Strategy
  • Sustainability Reporting
  • Sustainability Communication

Innovation

We work with you to develop sustain­able business models, products and services that inspire you to lead – and enable a future that is eco­nomi­cally, socially and eco­logically sound.

  • Purpose-driven Innovation
  • Planetary Boundary Design
  • Sustainable Transformation
  • Customer- and User Experience
  • Service Design

Ready to find out what’s possible? So are we.

    You don’t mind if we give you a call?

    Let’s do this

    go!

    grow better.

    Better is always worth it.

    Better culture. Better relationships. Better offerings. Together, we turn “better” into your benchmark – and relevance into a driving force behind your business success.

    Whether it’s brand develop­ment, campaigns or strategic framing – we bring sustainable focus to your brand and reach the audiences that truly matter for your success.

    act

    be a change maker

    Let’s do it together.

    Change isn’t a detour, it’s the road ahead. We support those already moving forward and ready to go further – and those looking for lasting direction and the confidence
    to act.

    Whether it’s trans­formation, employer branding, or innovation: We bring focus to your identity and energy to your organization – with measurable impact, inside and out.

    And suddenly, what others can’t even see becomes possible.

    We help you make complex dynamics visible and trans­late them into strategies, narratives, and actions that simplify, build momen­tum, and drive lasting change.

    Whether it’s stake­holder activation, strategic positioning, or holistic messaging frameworks: Together, we turn complexity into clarity – and clarity into sustainable success.

    Be moir. Thrive, by doing good

    Moir is an acronym for “mindful of its roots”.

    It’s also a Scottish surname meaning brave and mighty. We believe thriving in the 21st century takes both: Clarity about where you come from, and courage in where you’re going.

    We’re by your side on that path —
    with sustainable strategies and meaningful brand interactions
    that build stronger, more resilient and more relevant brand ecosystems,
    ready for whatever comes next.

    Marken, die wir bewegen